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Smart Replace

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Smart Replace tab inside Bulk Link Builder displaying pasted HTML content with detected URLs highlighted and checkboxes to select which links to shorten

Who this is for​

This page is for users handling email content, landing-page fragments, CMS exports, or pasted HTML where many existing URLs need to become trackable short links. Smart Replace activates automatically inside Bulk Link Builder (/app/bulk-link-builder) when you paste content that looks like prose or HTML rather than a plain URL list.

Before you start​

  • Bring the raw content you want to update.
  • Decide which URLs should remain unchanged and which should become short links.
  • Gather any shared defaults such as domain, UTM values, tags, or expiry settings.
  • Use the current default domain or an active branded domain for replacements. 2s.gg is legacy-only and is not available for newly generated replacement links.

What to do — Replace URLs inside pasted content​

  1. Open Bulk Link Builder (/app/bulk-link-builder) and paste the content or raw HTML into the input area. Smart Replace mode activates automatically when the input looks like prose or markup rather than a list of URLs.
  2. Let the tool detect URLs and review the extracted list carefully.
  3. Select the URLs you want to shorten and leave non-campaign URLs untouched.
  4. Configure the shared defaults for the replacement run.
  5. Create the links, inspect the replacement result, and copy or export the updated output.

Use it well — Content replacement best practices​

  • Treat detection as a review step, not an automatic approval step. A URL discovered in content is not automatically a URL you should shorten.
  • Keep the original source nearby until you validate the updated content. Replacement workflows are faster, but they should still be reviewed before distribution.
  • Use Smart Replace when the content already exists. Use Campaign Link Factory when you are building campaign rows from scratch.
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