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Campaign Link Factory

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Campaign Link Factory workspace showing base URL input, UTM template controls, preview rows, and campaign link creation actions

Who this is for​

This page is for marketers, agencies, growth teams, and operations users who need consistent UTM-tagged links across channels and placements.

Before you start​

  • Prepare the base URLs that will receive tracking parameters.
  • Decide which UTM fields must be standardized across the campaign.
  • Sign in before you try to create the final short links in bulk.

What to do — Build UTM-tagged campaign links​

  1. Enter the base URLs for the campaign.
  2. Create one or more UTM templates that represent the channels, placements, or launch variants you need.
  3. Generate preview rows before you publish anything. This is the main quality-control step.
  4. Review the preview table and confirm that the generated campaign URLs match the intended naming strategy.
  5. Create the short links and export the resulting table for the rest of the team.

Use it well — Campaign naming best practices​

  • Separate naming rules from link creation. Campaign Link Factory is strongest when UTM discipline is decided before the run.
  • Keep template names readable. Analysts and operators should be able to interpret them without opening the original planning brief.
  • If the source material is HTML or content that needs replacement in place, use Smart Replace instead of manually rebuilding every URL.
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